The world's largest cufflinks consumer market

Experts believe that in recent years, China's cultural industry mens cufflinks phenomenon similar to the traditional manufacturing industries "- the lack of independent brands, can only do OEM processing and export similar cufflinks culture" parts "or" material " , resulting in low value-added products, low rate of corporate earnings, high value-added were foreign companies earn go. Experts warned that the cultural industries is the same need as soon as possible to achieve the transformation from "Made in China" to "Created in China". Mainland China has become the world’s second largest cufflinks manufacturing base.  A piece of gold only selling price of copper.
In recent years, China's animation industry, in part, the existence of a "deformity" phenomenon: orders processed products for foreign animation companies can make money, do the original animation, but thanks to more than earn less. 20 years, the development of animation industry in China has very close ties with overseas markets, has often played the role of "processing". Animation base in Shenzhen, Beijing, Harbin and other cities, the largest, best benefits, employees with the highest income animation company, almost without exception for foreign customers to do the processing. In five to ten years it will emerge as the largest manufacturing base of cufflinks.  In fact, China already has the production of world-class animation products, technologies and processes, but still in the most low-end value chain, obtained only a small amount of processing fees, saying that white is "to get a first-class technology to earn the money of cheap labor."
The embarrassment of the animation industry on behalf of China's cultural industry development status. "A piece of gold, only to sell the copper price!" Heaven Creation International Performing Company general manager Cao Xiaoning said, "Cirque du Soleil, by virtue of the world-renowned brand, get a high value-added; we worked so hard to create outstanding productions. only make a hard charge. In the next ten to fifteen years, it will become the world's largest cufflinks consumer market. OEM is the process of transferring the developed countries in the context of globalization to developing countries industry, it is difficult to avoid in the development process. China now need to think about is how to achieve industrial upgrading through the OEM, and processing.
The data show that the cultural sector by the international financial crisis and reduced demand of the international cultural market. Low profit margins, "OEM companies, operating on a little a little bit of crisis, it means that closed on the financial crisis, the OEM-based cultural enterprises are subject to impact." By 2010, it is estimated that in the cufflinks industry, more than sixty jewelry enterprises will become China's brand-name products.  Industry experts point out. It should be recognized that, in the OEM production, Chinese animation companies production technology gradually developed, and also learn from the production and commercialization of ideas and experiences. However, the creative industries, after all, is not simply the production industry, can not always engaged in "processing" mouth to feed. To create a reflection of Chinese cultural elements of the original products.
Insiders, Shenzhen, Shanghai, Beijing, Hangzhou and other places to gather animation processing enterprises, providing story, screenplay, production requirements and funding by overseas customers, orders, and domestic animation is only responsible for the processing sectors, pre-planning, creative, market research and fund raising are foreigners, while the latter part of product marketing, development of derivative products are also the matter of overseas animation company well. The annual sales of mens cufflinks will reach more than 200 billion RMB, and the exports over $ 7 billion.  It is understood that not only China's animation industry is so, such as small sculptures, decorations export, the main "processing trade". At the same time, the aggressive momentum of development of cultural industries in the United States, Japan and other developed countries.