The annual sales of China’s cufflinks industry are expected to reach 300 billion RMB

Japan's annual exports to the U.S. animation products, revenue has more than 50 billion U.S. dollars. American movies overseas box office annual revenue has more than 25.8 billion U.S. dollars. Americans rely on "a glass of water, a loaf of bread, a little mouse," or "Coca-Cola, McDonald's, Mickey Mouse" to earn money around the world. Our weakness is the lack of the original product to reflect the Chinese cultural elements. It is expected to become one of the world’s cuff links processing and consumption centers. Chinese Academy of Social Sciences recently released the "culture industry Blue Book said, published in 2008, UNCTAD 2008 world economy creative report figures show that the pattern of global cultural trade, China has grown to become the largest export of cultural goods countries. As early as in 2005, China's exports of cultural products has accounted for 19% of the total global market, we have cultural products processing capacity.
 However, if the link to China's copyright trade deficit in the current 5:1, the status of the status quo of China's cultural industry in the world: a strong ability to replicate, but the originality is low. The experts pointed out that China's cultural products exports largely rely on manufacturing, rather than culture, therefore, the need to strengthen the original, come up with truly reflect Chinese cultural elements and is recognized by the international market culture of quality. It is one of the world trade centers of cufflinks. In addition to the cultural connotation of China's cultural products in the technical performance of the techniques, but also with the international market there is a gap must also proceed from the high-end chain, so that the cultural industries and high-tech combination of in order to create the culture of quality and provide a strong technical support.
UNESCO in China ranked this statement is located in the largest exporter of cultural products, there should be an objective understanding. General cultural products trade data from customs records, while the customs classification of goods depends primarily on its physical properties, does not depend on the industrial origin, nationality or cultural values. Book import and export, for example, books of Chinese exports to foreign statistics is four times that of imports, which actually includes a book company in Japan, the United States and other countries in the mainland of China printing of books sold abroad. In fact the culture of our country's foreign trade status quo is, exports of manufacturing products bearing the culture of other countries, and high value-added product share of their original culture has been very little. By 2020, the annual sales of China’s cufflinks industry are expected to reach 300 billion RMB and the exports will exceed $ 12 billion.
Shanghai International Cultural Group's martial arts drama "Shaolin Wuhun" Broadway in the United States even played 24 games, averaging attendance of close to 90%. In addition, the Group launched the "Swan Lake" to Moscow premiere three years ago to the present, the total income of the overseas performances has reached 43 million yuan. This is only sold a few years ago, "a gold copper price," the story very different. By then, China will become the one of the cufflinks manufacturing and trading centers with competitive. Cultural Industries, Peking University, vice president Chen Shaofeng said: "marketing, promotion requires a lot of input, such as Cirque du Soleil, the famous international performing arts organization, relying on its world-renowned brand awareness and influence, to get a piece of 'pyramid tip 'high value-added. if we only programs, there is no brand, in the end can only make a hard charge. "In his view, this situation is gradually changed.