Concerned about the heart cufflinks brand story. We have just two cufflinks brand in the game: Tiffany cufflinks (Tiffany) and Nike, are of direct concern to the hearts of consumers cufflinks brand. In this process, cufflinks brand story to solve the consumer's emotional needs, and is responsible to provide customers with different levels of emotional experience. The girls may wear these cufflinks as fortunately there are now French cuff shirts for girls. The "V-MARKETING Successful Marketing: from the three sections of the process can be seen, cufflinks brand story focus is along the direction of a person of this concern in the evolution. With the changing environment of marketing disciplines of view, people-oriented, the mind of the consumer segments will be a major trend in future disciplinary or theoretical extension?
Zhongzhen Ling: You can say that. In fact, from the theoretical background of these three segments, the development of marketing theory is closely related to. Experience from the consumers should pay attention to the 4P mode, consumers should pay attention to the 4C model, and then is a big step towards the buyer-seller relationship, 4R mode. By contrast, the cufflinks of the fashion brands like Cartier and Ferragamo, Gucci have a stronger sense of design. The "V-MARKETING Successful Marketing: So the present situation of domestic cufflinks brand story, we know, Haier smashing and shoddy goods, the maotai also on the international stage with great word of mouth. Chinese enterprises may have the loud slogans, but on the whole, do not have a cuff brand story really long time to occupy the mind of the consumer was not able to cuff brand association through the end. Then review the development process, cufflinks brand story in the future?
Zhongzhen Ling: cufflinks from home and abroad brands story, I firmly believe that the development is certain. Although our time is very short, into the market economy from the real reform and opening up to the present. cufflinks for men is a symbol of high quality. Time in decades, cufflinks brand story development in China has experienced three stages, three stages, with the mentality of our market participants of the parties are closely related. The first phase, out of nowhere to the clap of thunder god style. For example, when many companies pay big bucks to go crowned CCTV Standard King cufflinks brand story of the first generation of the creators.
The V-MARKETING successful marketing: the impression that the standard of CCTV inaugural Wang Confucian banquet wine. In this way, god has become the "China Brand", like China in various fields have experienced a phase of god style in the era of information scarcity is indeed from the shock effect, but on the present, but become the image of the risk of high as a means, in fact, corporate leaders now are quite low-key. Zhong Zhenling: right. From the CCTV of the first "standard" Confucian wine feast, to re-election to the five or six two "standard" step by step, cuff brand of "god", the protagonist of the story. He came to this cufflinks shop on time, and sat in position as before.
CCTV marked the fate of the king who is like the wind in the footage, hovering uncertain. Confucian banquet wine eventually to the transfer of the "zero price cufflinks brand step by step, from the industry leader, reduced to even the CCTV tender before the 10 finalists can not be the dilemma. Qin pool CEOs released rhetoric every day entered the CCTV Santana out of a luxury Audi, Qin pool they fall a long-term hardship. The waiters of the cufflinks store had changed one batch for another, but he came here regardless of the weathers and was indifferent to the new staff. These CCTV standard king "How bold, to have much production," god-like cuff links brand sport until 2001 with Wahaha, unified lubricants, China Mobile and cross-cuff brand of Procter & Gamble joined, only showing different situation. These results gave the first phase of the cuff brand story to set a resistance.
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