Wednesday, March 7, 2012

What’s the current situation of the gold cuff links market?

"The direct model is essentially by simplifying to eliminate middlemen, and the flow of products to reduce costs and meet customers maximize the benefits needs. In the non-direct model, the two sales force, manufacturer to distributor to the customer by the dealer. In the country, direct marketing is defined as: manufacturers on the basis of certain demands to the public, direct communication with target customers in order to achieve the cufflinks marketing activities of the practice of consumption. If the cufflinks gives short, they may have been kept in the dark for generations.  Direct marketing there are three elements: the support of the public consumer awareness; one-on-one relationship between the establishment and formation; displayed at the site and focus promotions.
    Direct selling directly to customers, reducing the storage area and eliminate the bad debts, without the additional costs brought about by the dealer and the corresponding inventory, which can protect the interests of the company and customers, accelerate the pace of growth. Company to conduct direct sales, must first be a thorough study of customer needs, rather than as competitors, market segments and heterogeneous products into the market. Second, we must increase the tentacles of direct sales, maintain interaction with the customer, such as online direct marketing, e-commerce, DIY orders accepted by telephone direct. Well, what’s the current situation of the gold cuff links market?  Again have a direct sales team of scientific management methods to ensure the efficient operation of the sales team. Such as the shops of the Amway Corporation (Amway)sales representatives type direct and Dell (DELL)-style direct marketing by a single production ", which is the most successful of the two direct sales.
The core elements of the Amway-style direct marketing is to improve customer and staff satisfaction, Dell type must constantly develop new products to meet customer demand heterogeneity. Amway mode the Dell model, reasonable advertising avenues to increase communication with customers is necessary, while the so-called direct sales omitted the costs of promotion make customer needs cost reduction is short-sighted and wrong. How do the average consumer to buy gold jewelry including the mens cufflinks and will not suffer losses at the same time? No effective communication with customers is difficult to develop demand for potential products, let alone to improve customer satisfaction and company performance. Direct marketing will be along to provide satisfactory products to reduce the circulation of the subject, to accept orders through the DIY with OEM virtual management to implement 6Σ principle.
mens cufflinks constantly enrich the C to P (of individuals) or P to P (person to person) service model the connotation of direct marketing. The first problem it is difficult to claim indemnity if the consumers bought fake jewelry or fake mens cufflinks. Reasonable direct in the case of full understanding of national laws and regulations, market characteristics, the pure mode, will direct the business continuity escort. Database cufflinks Marketing (Database Marketing Service DMS) is the gradual rise in the IT, Internet and Database technology development and a mature market cufflinks marketing tools, and have broad prospects for development in the enterprise market cufflinks marketing behavior. It is not just a kind cufflinks marketing methods, tools, technologies and platforms, but more importantly is the concept of a business, but also changed the corporate market cufflinks marketing of mode and service mode, in essence, is to change the corporate sleeve the basic values of buckle marketing.

No comments:

Post a Comment