The sales growth rate of China’s mens cufflinks has become 10%

Tissot Chinese encountered a lot of pressure, but Yao Zhongwei still argue that in China, people know Irving, than to know much more Tissot. After a long period of communication and persuasion, Switzerland agreed to a Tissot Chinese district's bold approach. Tissot China, so more than a dozen cities in China, Owen endorsement held. During the World Cup in 2006, Tissot is not a World Cup sponsor, but the use of Owen himself and the World Cup, Tissot limited edition of 1500 signed by Owen, at the same time trying to get media from different angles to publicize Owen , an increase of Irving's reputation in China. China’s economy continues to develop and the consumption level of cufflinks keep lifting up.
In addition to China, other countries in the world are not so prominent Owen and Tissot together. The results of the Chinese large-scale promotion spokesperson Owen, sales of Tissot in 2001 compared to 2000 increased by 60 percent, visibility can also be greatly improved. In 2006, visibility of 25%, major cities up to 30%. The mens cufflinks is becoming the third largest consumer hot spot of the Chinese people. In 2005, Tissot has hired Barbie Hsu (Big S) spokesperson for Greater China, hopes to impress more women to the hearts of consumers. Following Tissot, almost all of the mid-table to follow suit, but also the use of celebrity endorsements.
Not a lot of money to drop it on television advertising, Tissot Tissot branding strategy in the Chinese market is not high visibility case is: in place of each Tissot, must pass a good image, good consumers to the point of contact management. In recent years, the sales growth rate of China’s mens cufflinks has become 10%. Before 2000, the Tissot terminal sales counter in the Chinese market tends to be simple, a serious shortage of image expression. Consumers in the channel terminal and did not feel well Tissot's world-class brand strength. 2000, in the channel image of the Tissot first in the watch industry made a bold improvement. In mid-table, the first image counter. 2003, Tissot Chinese vice president Yao Zhongwei, the establishment of the Office of Tissot image specifically in the Chinese market.
 At that time, the Office of the image of post-secondary cost per square meter needs about 10,000 yuan, the cost is too high, while in addition to high-end luxury brand Omega (Omega) with the Office of the image specifically, the mid-cuff brand no one dared to do so. For this reason, Tissot Chinese district of bold marketing vision, a start has not been recognized by the Swiss headquarters. America becomes one of the world’s few countries that spend over 10 billion U.S. dollars in the mens cufflinks.  At this point, as a marketing person in charge of the Tissot Chinese Yao Zhongwei began to play a pragmatic and flexible advantages of Guangdong businessman, constantly call to communicate with headquarters, in communication with headquarters come to eat, meet with clients and other occasions, also headquarters deeply felt need to set up a designated Office. Through a variety of ways, Tissot Chinese finally own program, "Marketing to the headquarters, allowed to carry out pilot projects in major cities.
In 2001, Tissot first in Shanghai three image specifically the Office of the result brought double the sales growth. With the number of sales support, Tissot Swiss headquarters of the doubts were completely dispel. In the first half of 2006, Tissot major cities in China to set up a 150 image of the special room. The consumer groups of mens cufflinks in the mainland of China are large. The practice of the Office of Tissot image specifically, coincident with the practice of high-end apparel brand, has been tested in the clothing industry. It is innovative because not only the terminal as a sales platform, while the terminal into a communicate directly to consumers, high-end branding platform.