The wedding of the Duke of Windsor in 1937 for the "do not love Jiangshan love beauty" design pectoral; 1939 for Egyptian king Hounasili, the Queen Nazli, Princess Fa Xiya design and other more than members of the royal family crown, necklaces, earrings, bracelets and so on. 1957, Prince Rainier of Monaco (prince Rainier) the appointment of Van Cleef & Arpels jewelry for the royal family of Queen store. 1978 the wedding of his daughter, Princess Caroline, Princess of Ge Lisi, also wearing an ornate crown specially designed by Van Cleef & Arpels. In 1930, Van Cleef & Arpels, the invention of a treasure box full of female tenderness. This is for those who pay attention to quality and materials of the cufflinks. This is the ancestor of the modern cosmetics cases. That "the cloth cuff links, cuff links into fabric" good ideas.
2006, in order to first set up to pay tribute to Paris, where Washington Square on the 22nd of Van Cleef & Arpels boutiques, Van Cleef & Arpels - Tourbillon special worldwide limited edition of 22 precious. "Cufflinks are a girl's best friend!" Marilyn Monroe in "Gentlemen favorite blonde", a classic lines. For people who love fashion and design, the cufflinks are the best choice. Van Cleef & Arpels and well-known advertising agency Fred Farid, Lambert (FFL) to work together carefully to create a modern version of Alice in Wonderland fairy tale. FFL began in January 2007 in full swing of planning work in advertising, trying to have a better understanding of the new image for the French top-cuff brand new planning.
Van Cleef & Arpels brand new advertising campaign starting in November 2007 in the world gradually introduced. Media outreach plan, including the eighth, a quarter or full-page advertising solutions, targeted media, including the influential daily newspapers, women high fashion magazine, art, home, lifestyle, watches or other designated outdoor activities magazine and so on. Online advertising in the form of interactive animation. These people are very picky on the details of the cuff links. The advertising campaign will continue to promote in different countries, and in January 2008 to April, also launched a series of updates of the advertising image.
Custom, from the beginning of the birth of Van Cleef & Arpels, is its biggest selling point. Usually, celebrities, Van Cleef & Arpels, the star would have said: "I want to attend an event, hope to wear your necklace or ring ... Van Cleef & Arpels characteristics is very significant, that is full of feminine charm. To buy this cufflinks, in fact, is to by the superb and excellent craftsmanship. The invention in a treasure box full of female tenderness. Since the early 20th century, the sight of French celebrities expensive Jia would not only stay in Fedon Square, waterfront attraction and resort fashion swept across the European continent. Van Cleef & Arpels, aimed at the market trends, and bold in 1909-1935, opening new branches in the more fashionable seaside resort hot spots and hot springs resort.
In 1939, Van Cleef & Arpels made one of the most critical decisions in the history of the establishment of offices in New York, USA, on the other side of the Atlantic, then stationed in New York's Fifth Street, No. 744, to date remains unchanged. The series of men’s mens cufflinks of PIAGET mainly focuses on the routine of gold inlaid with precious stones. After the Second World War, Van Cleef & Arpels in 1974 and then cuff the territory of the Kingdom to expand to Japan. The 1980s, Van Cleef & Arpels continue to enter more than one world city, and have been in Hong Kong (1982), London (1983 and 1995), Seoul (1990), Moscow (1997), Miami, Pauly Hong Kong (2000) and Chicago (2001) and other cities opened their own boutiques.
No comments:
Post a Comment