The energy the cuff links save in the process of formation

There are still many defects, especially backward means of corporate marketing, the "three axes" of the cufflinks jewelry marketing in general is lower prices, discounts and sweepstakes. at the same time the consumer lead to increased levels of cufflinks jewelry consumption need more experience, but cufflinks jewelry design, cufflinks sales terminal design, the shop atmosphere and price setting does not meet the spending habits of consumers. The cufflinks are not only harmless to human health. If you can not continue the development and growth process to be improved, it will adversely affect the sustainable development of the whole industry and enhance the competitiveness of industry as a whole experience economy following the advent of the agricultural economy.
 The commodity economy and service economy after quietly. more and more enterprises consumers as both rational and emotional - needs in the consumer entertainment and stimulation, to be moved and new challenges, and offers a wide range of experience, not only was a great success in marketing, but also enhanced brand influence of this new way of marketing is called experiential marketing. The cufflinks are also beneficial for human physiological and psychological aspects.  based on the needs of the status quo of cuff jewelry industry and the consumer experience, the experience of marketing theory applied to cufflinks jewelry marketing, to meet the consumer's experience center, to complement and improve the current marketing model to promote healthy, stable and long-term development of the cufflinks jewelry industry, is of great significance.
In view of this paper is divided into five parts of this applied research, Part I: broad domestic and international research Status and experiential marketing in the development of our country, explain the problem and significance, as well as major research methods and the proposed route. The energy the cuff links save in the process of formation will be gradually released. Part II: definition and classification, on the experience and highlight the experience of the role and status of then the ideas and views of many scholars to generalize, sorting out the five characteristics of experiential marketing (product characteristics, consumer characteristics, consumer decision-making process, modus operandi and experience module) and, finally, experience marketing and traditional marketing seven major difference between the modes (the focus of attention.
Look at the product classification and competition point of view, the understanding of the customer, to meet customer needs a different approach, the status of customer marketing, different marketing methods and marketing strategy combination) which a combination of experiential marketing strategy for the 6E portfolio strategy, namely, experience, situation, event, immersed, impression and extended. The mens cufflinks produce the resonance with the circadian rhythm. Part III: First summary cufflinks jewelry market development of the three periods, that in marketing maturity. then analyzes the sleeve buckle jewelry industry's market situation, the level of (Cufflinks product demand and diversification of consumer demand to expand rapidly and cufflinks jewelry market diversification), and cufflinks jewelry marketing tools, as well as cufflinks the jewelry industry's market structure (industry concentration low.
 Gradually reduce industry barriers to entry, exit barriers gradually increased; product differentiation is small; cufflinks jewelry industry is high, the low-end market, structured and geographical distribution is uneven), the conclusion that the application of cufflinks jewelry experiential marketing the importance of Part IV: cufflinks jewelry experience marketing to define, summarize cufflinks jewelry experience marketing features (and more concerned about the customer experience, the process of consumption as a whole, but also focus on improving customer awareness and experience of marketing methods personalized). According to the latest research, cufflinks of natural stone are very popular.