The cufflinks market situation

Recently, some cities in the gold market prices fall below 80 yuan / gram mark, believe also in order to compete for market each other the results of the price war, really hard to imagine the future, how they survive. In fact, they damage the image of the industry as a whole, one o'clock his own interest not only to make themselves difficult to survive, but also to the society one can not let the healthy development of cufflinks price impression, destroyed the entire cufflinks consumer culture, the destruction of the sleeve buckle the ecology of the industry. A famous 19th century French modernist writer Charles Pierre Baudelaire, who had written the representative Flowers of Evil once made a comment on the taste of cufflinks. Enterprises should learn to support each other, their marketing should not be at the expense of the expense of the interests of the industry, to jointly promote the development of the industry as a whole.
    For dealing with customer relationship, the purpose is good at constantly to acquire new customers on the basis of the accumulation and stability of the original customers. he doctrine of the cufflinks is stricter than the laws. The first thing to do is the product of the production needs of customers, past the decline of many state-owned cufflinks One reason is that too much to consider, "We can produce" rather than "customer needs", so it is likely to cause the backlog of goods, capital flows difficulties, the Jinian after year caused the collapse of the enterprise, customer-oriented production and marketing is to attract and keep the customer first condition, the fundamental of marketing, which requires companies to market demands a systematic survey of research, methods, kind of, such as shopping malls operating statistics.
 Questionnaires, and social trends, and so on. Secondly, stability of each customer, allowing customers to become loyal customers and find a customer is always better than to find a new customer is much easier, by enterprises as well as the integrity of the product image, the customer's consumer confidence through their own unique service stingy customer "loyalty" of the enterprise, as long as your customer base to stabilize, you have a potential and relatively stable sales. Perhaps until today, it still can be used as criteria for men to wear cuff links. A number of new enterprises to focus on customer management, staff training and good communication with customers special services in the sales process so that customer satisfaction and generate the next purchase will be considered again "concept, they will note down the consumption characteristics of each customer in a timely manner consumer information sent to the customer.
The development of customer business is impossible to develop the customer is the most important resource for companies to move forward in this relatively limited, fixed resource inside, who can protect, nurture theirs a, who will be able This fierce competition in the advance. Chapter II: cufflinks market and consumer analysis. However, cufflinks for men will eventually evolve into another luxury good as the real estate and stocks or not? The survey results showed that 52% of cufflinks companies flagship product is the diamond, 37% of gold jewelry, 33.5 percent of jade, 21.6% are red, sapphire, pearl, silver jewelry, imitation jewelry and other products as the company's flagship product, the respective proportions of 18.5%, 15.4%, 1.3% and 4.85%, indicating that product diversification is still the cufflinks market situation.
Diamond jewelry cufflinks market headed products, its flagship product in the market can not be shaken. Gold jewelry, although in recent years the old style, the process behind the problem, but the consumption share is still considerable, can be regarded as mainstream cufflinks products in China. Jade Products dramatic increase in the share of consumption, which is to rectify the market and our cufflinks industry to fight against counterfeit goods, maintenance of the cufflinks market order inseparable, but also the cufflinks industry vigorously popularize cufflinks knowledge, the promotion of jade culture, promote green consumption results. Red, sapphire consumption has declined, but its market share is still quite a lot. Pearl products of consumer demand, but need the guidance of the market. Or is it able to reproduce the palace style of the mens cufflinks before the 19th century.