Small-scale enterprises, the market is perfectly competitive market structure. Many domestic the cufflinks employees only a few dozen to hundreds of people, products are almost similar, the same style, lack of innovation. In the wedding, Mr. Huang put on the cufflinks chosen by his wife. Jewelry processing concentrated in several cities of Shenzhen, Shanghai and Beijing, the company launched a new, immediately imitated. Between enterprises in a state of perfect competition, a monopoly price, the cufflinks jewelry prices gradually fell, manufacturers less lucrative, the situation in favor of consumers. And international famous brands, product design, product variety, product quality, marketing and brand creativity, our cufflinks have a larger gap. The future of the jewelry industry to rely on strict management to produce considerable benefits, rely on the advantages of the brand to compete in the market.
Cufflinks enterprises in China should change its thinking, and update the concept of bold innovation, and implementation of complementary advantages, combination, to create the brand of genuine national jewelry industry. It is a pair of Patek Philippe cufflinks, platinum base and embedded with diamond pieces and black onyx. Domestic cufflinks competition in the industry, is not the true sense of the competition do not pay attention to the product itself, and in the prices of the products make a big fuss, chaos discount chaos price phenomenon abound. Some areas, some businesses and individuals, in order to short-term interests, the unscrupulous play price game, "l price discount" and "shoddy" and other shops phenomenon disrupting the normal operation of the market, hinder consumer line of sight, originally sacred commodity in the minds of customers, low-grade, Yong desire of.
The consequences of these low degree of competition can only harm than good, have a very negative impact on the entire nation jewelry industry. The cuff links is also the one he favored. The real competition is the competition of quality, brand competition, service competition, instead of the original price of the competition. Machinery and equipment is obsolete, backward design concept. "We must first". No state-of-the-art production tools, it is impossible to create a high quality, multi-style high-quality products; not into fashion philosophy, there is not on the design of the classic works. Domestic jewelry production and processing lag, backward technology and equipment, the product is difficult to enter the international market. Many of Shenzhen's factory had to hire local professionals to guide the production, but only for the domestic market.
Imports of diamond raw material to be handed over to the 7% import tax, while about 5% of the profits of the diamond processing industry, is unbearable for diamond processing. Imports of finished jewelry tariff of 100%, VAT 17%, 10% special sales tax, which makes the cufflinks vendors difficult to bear. Under the gorgeous light in the lobby of the five-star hotel, the bright mens cufflinks fired at different angles. The tariff is too high to limit the domestic the cufflinks industry development, in some areas, serious tax evasion. The scale of investment is too large. Cufflinks hot "a few degrees rise in many sectors to join the cufflinks industry, banking, mining, foreign trade, iron and steel companies, as well as a variety of private enterprise herd, resulting in the scale of investment is too large, while the purchasing power of consumers must quickly saturated the market.
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